Jeff Green is the Co-Founder and CEO of The Trade Desk, a digital advertising pioneer and one of the most successful technology companies of the 21st century.

Jeff’s success as a serial entrepreneur has been grounded in the application of data — both in rethinking established business models and in identifying where inefficiencies and missed opportunities exist.

With DataPhilanthropy, Jeff and his team are bringing that same discipline to philanthropy. Through deeper work with partners and prospective opportunities, the organization has developed a clearer, more evidence-oriented approach to evaluating where philanthropic capital can be most effective.

DataPhilanthropy focuses on opportunities where stronger measurement, clearer causal reasoning, and ongoing learning can improve philanthropic decision-making and increase confidence about outcomes and impact. As part of that work, the organization increasingly seeks to distinguish engagement metrics from the outcomes most relevant to understanding impact. Rather than operating within rigid issue-area silos, DataPhilanthropy is guided by the quality of the opportunity, the strength of the underlying logic, and the seriousness of the learning potential.